When Lindsey Michaelree spoke, you could tell she was slightly nervous. In a floor-length black and white dress, her short blonde hair pulled away from her face, she pitched her plan. And as she continued her voice became stronger. Louder. Impassioned.
The nerves were understandable -- Michaelree was one of an elite group of selected startup owners to take the stage in front of 855 people at the Orpheum Theater Thursday night, but so was the confidence. This was a project she and her husband, Jeff, had worked on for the past four months under the guidance of Phoenix-based incubator Seed Spot. And her presentation, along with the others, was part of the company's bi-annual Demo Day event.