Shop, Wear, React

Marcus Wallander's a self-described "curious guy" who was tasked to create a campaign for WeSC (We Are the Superlative Conspiracy), a street fashion brand based in Sweden.

Wallander's big on interaction, and the above video shows one of the shopping windows he created with background designs submitted online and a series of videos of models in WeSC clothing. Each window's rigged with a heat-sensitive camera that coordinates the video action with the movement of passersby.

 Find more about Wallander on his website and check out more WeSC gear here.

KEEP PHOENIX NEW TIMES FREE... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Claire Lawton
Contact: Claire Lawton