Nerd Culture

Steve Wiley on The New Samsung Galaxy Commercials, Hipster Oracles, and Why He's Still Keeping His iPhone

I've about had enough of those two stinkin' Samsung Galaxy ads with the goofs in line to buy their iPhones.

I'm going to assume you've seen these things. The target market seems to be everyone. If it isn't everyone, then whatever it is, I'm a big part of it, because I've seen them enough to puke, and that's in spite of a huge effort to avoid all commercials.

Don't get me wrong, as an advertising major in college, I recognize that it's a fantastic ad campaign (paradox alert: I'm scrutinizing commercials as I try to avoid them). Totally effective at mocking the seemingly-untouchable Apple. Creativity, reach, and holy shit is there frequency. I couldn't forget about it if I wanted to - and I do want to - but instead, here I am I'm writing about it.

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Steve Wiley
Contact: Steve Wiley