Morning Buzz

The Art of Coffee (c. 1961)

Welcome to the Morning Buzz, a catch-up on interesting happenings around the city and country and a quick guide to what (and who) to keep your eyes on. We'll be here, first thing every weekday, to get you going. Here's what's buzzing this morning:Ah, the art of a true buzz.

Vision Associates produced this promo for the Coffee Brewing Institute in 1961. From harvest to production, preparation, and consumption, they nailed the coffee snobbery that still thrives in a few of our favorite places.

"How, then, do we make the perfect cup of coffee to our taste? Success lies in a single word: Care. Three simple ingredients go into the brewing process: water, coffee, time. Care will produce a perfect result every time."

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Claire Lawton
Contact: Claire Lawton