You have to hand it to the marketing team behind The Cabin in the Woods.
No movie has had such a successful hush-hush campaign since 1992's The Crying Game, when critics went so far as to eschew protocol in taking out all gender-specific pronouns (and leaving us to discover on our own why star Jaye Davidson had a jawline like Milli Vanilli). But then, no movie has needed such reverence for its many, layered reveals as this masterful death knell for the horror genre. As co-writer and first-time director Drew Goddard will attest, speaking in a post-screening Q&A in Tempe earlier this month: This is a very difficult film to talk about with people who haven't seen it.
Goddard, who wrote the shaky-cam Godzilla homage Cloverfield (as well as episodes of Lost, Alias, and Buffy), co-wrote the script for The Cabin in the Woods with sci-fi icon Joss Whedon. Specifically, they locked themselves in a hotel room for three days until it was done.