As part of the upcoming Tour de Fat, New Belgium Brewing is hoping to tempt a progressive-thinking soul to trade in their "polluting car" for a brand new, built to the nines custom commuter bike, and agree to be filmed for one year to document the adjustment.
The trade will be made at the Tempe Tour de Fat on Oct. 15 at Tempe Beach Park at Tempe Town Lake. The winner will be contacted by New Belgium prior to the event.
The effort is to reduce the dependence on automobiles and oil and get people pedaling around town towards a healthier body and environment. And, according to a recent study, it could be well worth it.
All interested commuters-to-be need to submit a video on the Tempe Tour de Fat Facebook page by Oct. 13. If you are one of the few who have not yet joined that social networking cult, videos can be emailed to firstname.lastname@example.org.
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The bike that is awarded is a custom built rig from Black Sheep Bikes, a Colorado bike builder keep on curvy tubes. The bike will be fully equipped with top end commuter gear including integrated lights, panniers, racks, and tubeless wheels.