| Fashion |

Urban Outfitters Celebrates Back-to-School with Boozy T-Shirts ... And Pisses Off Mothers Against Drunk Driving

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

See also: OBEY X Keith Haring for Urban Outfitters: Sigh. See also: Urban Outfitters Pulls Navajo Name from Collection; Heard Museum Weighs In on Native-Inspired Fashion That Should Be Produced

Because nothing says the first week of college like a good party and an old-fashioned hangover, the brain trust at Urban Outfitters decided to kick the season/school year off right with a collection of boozy tees and tank tops for their target female audience of 18- to 24-year-olds.

But with any blackout or boozy decision comes the likelihood of a disapproving mother, and in Urban Outfitters' case, thousands of mothers who are also members of Mothers Against Drunk Driving.

The group has released statements about the handful of tees and tanks that bear slogans including "Vote for Vodka," "USA Drinking Team," and "I Drink You're Cute." MADD national president Jan Withers has said she's concerned about the clothing's pro-drinking message and lack of warning of the dangers and consequences of alcohol abuse and underage drinking.

Despite the outcry, Urban Outfitters is keeping the shirts, which are available on its website for $30 to $40. According to the Federal Trade Commission, there is no legislation or legal action that could force the company (known widely for questionable apparel choices and ripped-off products) to take the tees off the market.

So rejoice back-to-schoolers -- you can still make blurry first impressions ... and have the overpriced cotton shirt to prove it.

Follow Jackalope Ranch on Facebook and Twitter and Pinterest.

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Phoenix.


Join the New Times community and help support independent local journalism in Phoenix.