Morning Buzz

USA Archery Targets Hunger Games for its Increased Appeal

Hunger Games: Catching Fire, the second film adaptation of the bestselling trilogy, is in theaters today. And, in case you've been living under a rock, in the womb, or have been cryogenically frozen for the past two years, it's kind of a big deal.

See also: The Hunger Games' Alan Ritchson and Stephanie Leigh Schlund on Playing Complex Villains in Catching Fire

In fact, the Hunger Games phenomenon has gone beyond Halloween costumes and themed merchandise.

The national governing board for Olympic archery, USA Archery, reports that since the release date of the first film, Hunger Games, membership has increased an unprecedented 105 percent, jumping from 4185 members to 8589, thanks to Katniss Everdeen's iconic bow and arrow.

Similarly, less-known organizations, including Junior Olympic Archery Development and adult archery clubs, have also noted a demand for archery training across the United States since the Hunger Games' arrival.

But Katniss can't take all the credit. In a press release from USA Archery, Denise Parker, three-time Olympian, Olympic bronze medalist, and now USA Archery CEO says:

"We definitely attribute much of this growth to The Hunger Games films, along with movies like Brave and The Avengers.

Now if only they could come out with a blockbuster film that cleaning your house seem badass.

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Katie Johnson
Contact: Katie Johnson