Twilight, otherwise known as the reason paranormal romance takes up half the bookstore, is the spark that reignited fangers back into the public eye.
The book's main character, Edward is an odd vampire. Rather than facing an inward battle between his animalistic need to suck blood and his rapidly-receding humanity, he's a really attractive guy with a lot to offer. He sparkles, too. Old-school vampire fans scoff at Twilight, but the series is an optimization of the vampire formula.