| Fashion |

We're Doomed: Japanese Advertising Agency Creates "Thigh-Vertisements"

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

Because not all advertisements can be slapped on a graphic tee, Japanese advertising company Absolute Territory PR came up with a new "sexy" way to sell content:

Women's thighs.

See also: - Urban Outfitters Celebrates Back-to-School with Boozy T-Shirts ... And Pisses Off Mothers Against Drunk Driving - Meggings: When Men, Leggings, and a Whole Lot of TMI Collide

The ad agency reps an assortment of companies (including, not surprisingly, a hair-removal service) and reportedly has recruited more than 1,300 women to wear advertising stickers on their upper thighs -- specifically the area between the tops of the stockings and the bottoms of skirts or dresses -- for eight hours at a time.

Participating women must be at least 18 years old and must take photos of themselves (their thighs) and share them on their social media pages. When their shifts are over, the walking billboards return to the sales office, take off the leg stickers, and earn a cut of the revenue.

While selling our skin for ad space is nothing new (thank you, Kari Smith), it looks like advertising is about to get a whole lot creepier.

Follow Jackalope Ranch on Facebook and Twitter and Pinterest.

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Phoenix.


Join the New Times community and help support independent local journalism in Phoenix.