Write by Colors

One new idea for every day in 2011. We're talking big, small, local, international, in action and on the drawing board. Here's today's -- what's yours?

Every day, for 100 days, Rachel Berger stuck her hand into her bag of paint chips, pulled one out, and responded with a short writing.



Her entry on paint chip No. 32 (Apple Orchard):

People love their Granny Smiths, eat them like meals. They chomp and slosh around in there with such gusto, like it's meat, like they're horses, like someone might take it. I don't. Granny Smiths have too much fight in them. I love a challenging fruit, but Granny Smiths are sour and hard, and the sound of someone biting into one gives me the chills.

The San Francisco-based designer writes that her project was developed in Michael Bierut's 100 Day Workshop at the Yale School of Art. To see more of Berger's writings (and colors), visit the 100 Colors, 100 Writings, 100 Days page on the Design Observer website.

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Claire Lawton
Contact: Claire Lawton