Ice Breakers should be a chain, but it's not. At least not yet. It's got a great concept -- brew your own beer, alongside an encompassing brewery menu (sliders, Cobb salad, Reubens, baby back ribs, fish and chips, and burgers). And that personal touch adds up to a better-than-chain experience.
Ice Breakers offers interactive brewing. This means you get to brew your own beer, but, not being professional hops masters, you get a coach to guide you through the process. The deal even includes custom label design with your name, image, logo or other clever idea on each bottle. And you use the same equipment and ingredients as served in professional restaurants. You'd better really like beer, though -- the smallest batch available is 15 gallons -- a full keg (the equivalent of 72 22-ounce bottles).
And you'd also better be patient. The initial brewing takes up to three hours. Fermentation time is two weeks. Bottling the finished beer takes about an hour. How long it takes to down the final keg, though, is completely up to you.