"If these kids were doing it, I figured there were a lot more doing it as well," says Hamilton.
Besides the wide array of decks ($25 for blanks), bearings, wheels, trucks, helmets and pads, Sidewalk Surfer also sells inline skates (rentals available), mopeds, snowboards, boogie boards and skim boards. For those who prefer to walk, SS has every Frisbee golf disk needed for the hard-core master.
And while equipment is fine, the proper image is equally important. SS has a wide selection of hip sunglasses, flip-flops, swimsuits, tee shirts, pants and hats. For those downtimes, check out the skating videos under the counter, along with stickers galore for marking your turf.