Why is there a crowd of a few dozen people milling around on the corner of First Street and McKinley on a 100-degree day? Are they crazy? Well, yes — crazy for really delicious, all-American breakfast food, perhaps. These days, the mob outside Matt's Big Breakfast is a mix of downtown locals and longtime fans, as well as curious first-timers who've inevitably seen Matt's on the Food Network or read about it in Bon Appetit. And, yeah, we know we're perpetuating the hype by giving them more love, but they deserve it. The fact still stands that Matt and Erenia Pool's teeny-tiny diner cranks out heavenly pancakes, wonderful waffles, awesome omelets, and all kinds of comforting fare that still lives up to its stratospherically high reputation. Barely five years old, Matt's is already a downtown Phoenix landmark.