We all need a job to do, and for many homeless individuals, a job could be the first step toward a better life. Just B — B Just, a program of the Phoenix-based Lodestar Day Resource Center, is a local nonprofit organization dedicated to ending homelessness. Just B sells natural bath and body products and is run almost entirely by formerly homeless individuals. The company recently set up shop in local Whole Foods markets — so now you can easily find their wares. Purchases from Just B go toward funding the LDCR's homeless services. According to the Just B website, one purchase of the organization's all-natural lip balm can fund a day's services for two homeless individuals. Some of the other products offered by Just B include body soap, candles, and lotion. Smell good and do good — we call that a very good idea.