When Tania Katan left her museum gig to go to work for a tech firm in North Scottsdale, there was a lot of head-scratching among members of the arts community. What was the writer/playwright/funny girl/creative dynamo going to do at a tech firm? Turns out, a whole lot. Within her first year, Katan had launched a simple but incredibly effective campaign called "It Was Never a Dress," turning the ubiquitous ladies room icon on her ear, explaining that her dress is really a cape and encouraging girls to consider a career in science, technology, engineering, and mathematics. Demand for stickers and T-shirts was immediate, and social media gobbled up the whole thing, millions of times over. We can't wait to see what Katan has up her sleeve, er, cape next.
www.itwasneveradress.com