"[Club America] didn't want to come, but we showed them stats [demonstrating] that Arizona has a high Latino population that would appreciate the game," Quintero says.
A University of Phoenix Stadium spokesman did not want to disclose the loss of revenue because of last year's cancellation, but he acknowledged that money was lost because of the law.
"We were disappointed they did not play," says Scott Norton, a flack for the stadium. "We are excited [however] that [Club America] is returning to the market, and Arizona for that matter."
Long-time soccer fan Starky owns the Phoenix Monsoon, a minor league soccer team. He hopes the team will one day qualify for Major League Soccer, the United States' professional soccer league.
He is also a local elementary school teacher who has established business relationships with some of Mexico's soccer managers, thus enabling him to bring prominent teams such as Club America to play in the Valley.
But even with Starky's intention of sending a message to the anti-immigrant crowd, the Phoenix-based human-rights group Puente disagrees with the game being held in Arizona.
After the passage of SB 1070, many groups and politicians, including U.S. Representative Raul Grijalva, called for an Arizona boycott. Grijalva has since reversed his position.
"They are massaging the message," says Puente's leader Sal Reza of the game's promoters.
Because of SB 1070, many entertainment events have skipped Arizona. Musical acts have also refused to play the state.
Reza, however, wants to make it clear that Puente's planned demonstration is not a shot at the promoters, much less the Mexican soccer teams.
"This is aimed at the economic lifeline of the most racist state [in the country]," he insists.