Hey, that's not burnt popcorn I smell -- it's a trend!
On the heels of the AMC Esplanade 14 Dine-In Theater opening on Wednesday, September 7, in Central Phoenix, comes the announcement that Studio Movie Grill (SMG), pioneer of the first-run, in-theatre dining concept, is coming to Scottsdale in early November.
The eighth location of the Dallas-based movie theater chain, the Scottsdale SMG will be the anchor of the new Sonora Village in North Scottsdale (15515 North Hayden Road, just south of Frank Lloyd Wright Boulevard.)
Get the details of the SMG experience (including a seemingly annoying device called a coaster light) after the jump.
Along with ticket prices starting at $5 for general admission and reserved seating, SMG features digitally projected first-run movies, a program called "SMG With A Twist," (3D concerts, limited release films, original series, documentaries, and screenings for families raising children with special needs), leather recliners and tables, and a menu of over 100 food and beverage items ranging from made-to-order loaded hamburgers, salads, and a bar offering draft beer, wines and spirits.
How does it work?
Purchase tickets in advance to reserve your seat or get them at the door. Once inside, you'll get a menu and a coaster light that you turn on when you're ready to order. A server will then find you, take your order, and deliver it to your seat where you can munch away while watching the movie. Fifty minutes before the movie ends, you get your check.
What say you, dine-in theater munchers? Does SMG sound like something you'd try? Would you rather go to the AMC Esplanade 14 Dine-In Theater instead? Sit this trend out? Let us know in the comments section.