Their goal was (and still is) to get Phoenicians to "officially proclaim [their] love for the capital," which was (and sometimes still is) a tough sell in the triple-digit heat of May. Luckily, PHX couldn't resist.
In a year, the two have added an "I Pine tree FLG" (for Flagstaff), and just released a collaboration tee with Phoenix-based artist Jason Hill:
"I Westward Ho PHX"
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
Hill's known for his iconic designs and images of Phoenix architecture and neighborhoods; Holy Piñata's known for imagining, designing, and producing all of its goods in the Valley.
We're just happy they found each other.
Two dollars of each "I Cactus PHX" or "I Westward Ho PHX" purchase can be donated to one of three local-based charities, including Desert Botanical Garden, Florence Crittenton and Phoenix Children's Hospital. (Ten percent of every "I Pinetree FLG" sale goes to Second Chance Center for Animals in Flagstaff).
The Piñata/Hill collaborations are $25 each and come in an assortment of colors "befitting a gelato bar," write Stoeller and Brooks, (quick translation: pink, grass, baby blue, lemon, and red) in addition to classic black and white.