Established in San Diego in 2009, this family-owned operation started selling never-frozen fish by the pound six years later in south Scottsdale (a second location opened in Uptown Plaza in 2019, then a third in north Scottsdale in 2022). Sustainability is a big thing at Chula. The owners have a 68-foot Hoquiam harpoon fishing boat (aptly named Chula) on which they travel the Pacific waters seeking deep-sea buoy swordfish and other California coast species. But the flavors are why you come to Chula Seafood: the poke bowls, the confit tuna sandwich and the lobster roll. Or the grilled oysters, the Mexican wild shrimp, the Thai peanut noodle bowl — we could go on. But trust us, pop in to any of the three locations and you won't be disappointed. ($$)