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11 New Sponsor Ideas for US Airways Center

US Airways and American Airlines merged at the end of last year, and in 2015, the airline formerly know as US Airways' sponsorship deal for the downtown Phoenix arena currently bearing its name will end. American Airlines already has the American Airlines Center in Dallas and the American Airlines Arena in Miami, so there's no need for the company to buy the naming rights to a third NBA arena. That creates a gap for an opportunistic re-branding of the 22-year-old venue, which is currently hosts the home games for the Phoenix Suns, the WNBA's Phoenix Mercury, and the AFL's Arizona Rattlers, as well as a slew of concerts throughout the year. While no one can say for sure what the future holds for the arena downtown that bears the airline's name, we're thinking ahead for possible new names for Ye Olde America West Arena.

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David Accomazzo and Heather Hoch