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11 New Sponsor Ideas for US Airways Center

US Airways and American Airlines merged at the end of last year, and in 2015, the airline formerly know as US Airways' sponsorship deal for the downtown Phoenix arena currently bearing its name will end. American Airlines already has the American Airlines Center in Dallas and the American Airlines Arena in Miami, so there's no need for the company to buy the naming rights to a third NBA arena. That creates a gap for an opportunistic re-branding of the 22-year-old venue, which is currently hosts the home games for the Phoenix Suns, the WNBA's Phoenix Mercury, and the AFL's Arizona Rattlers, as well as a slew of concerts throughout the year. While no one can say for sure what the future holds for the arena downtown that bears the airline's name, we're thinking ahead for possible new names for Ye Olde America West Arena.

Jan Brewer Arena

You can root for Los Suns as much as you want, as long as you have papers proving your legal residency.

Avnet Arena

Like the Phoenix Mercury, Avnet is big and powerful in this state, and no one knows what it is.

Alice Cooperstadium

Because the Godfather of Shock Rock really needs more exposure, don't you think? Why stop with Alice Cooperstown when he can have an entire arena at his disposal?

San Antonio Spurs Center

If you can't beat them (and the Suns are an abysmal 12-23 in the past 10 seasons against the Spurs), name your stadium after them.

Cox Center

This one doesn't really need much explication. Cox. Center.

Toby Keith's I Love This Bar and Arena

Taking after the popular bar and restaurant, this country music stadium is the kind of place you can show yer American pride and drink beer out of red solo cups with your horse.

Stateside Presents Viva Arena

If Charlie Levy really wants to cement himself as the premiere concert promoter in town, this is how to do it. Plus, it really rolls of the tongue, doesn't it?

APS Lights Out Arena

Turning the lights off saves energy. It also makes it much easier to hide dark money. Win-win for APS.

Arena: A Sam Fox Stadium Concept

It wouldn't be a stadium, per se, but more of a "community space for visceral sports enjoyment." The beers would be all barrel-aged microbrews, and the hot dog beef would come from organic, grass-fed cows that had been massaged daily by unpaid WWOOFers.

Colt Manufacturing Center Arizona is one of six states to have a state firearm (along with Alaska, Indiana, Pennsylvania, Utah, and West Virginia). Instead of letting the sane states shame us for our ridiculous obsession with gun rights, let's spit in their faces by naming our stadium after our state firearm, the Colt Single Action Army revolver. Admit it, it's a cool gun.

US Airways Express Arena

It's a slightly less expensive arena overall, but it's twice as terrible. Prepare to feel dehumanized, and, yes, if you're in Group 5, you'll have to check your carry-on.

Find any show in Metro Phoenix via our extensive online concert calendar.

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