It has begun. Like it or not, Super Bowl week is officially upon us, as events, parties, and celebrations tied to the big showdown between the Seattle Seahawks and the New England Patriots have already gotten going different parts of the Valley, such as the ESPN Fan Fest over in Scottsdale and the NFL Experience. And the biggest celebration of the entire week, the ginormous Verizon Super Bowl Central in downtown Phoenix starts tomorrow.
Both areas of the Valley will serve as major hubs and will experience record crowds, as will pretty much everying adjacent to University of Phoenix Stadium in Glendale (including Westgate and the site of the attention-grabbing DirecTV Super Fan Fest).
The hullabaloo surrounding the Super Bowl has gotten considerably bigger since the last time the game came through Phoenix in 2008. way bigger.