We try not to get too homerish around here, but I've gotta share this new video produced by Up on the Sun's senior freelance photographer Luke Holwerda.

The video is for a Jacksonville pop-punk band named Fit For Rivals but it was shot here in Phoenix. Aside form being shot here and directed by local guys, it's also great. Holwerda is seriously one of the most talented concert photographers (and now videographers) in the city. We're proud to bring his photos to you here -- at least as long as we can afford him and he has time, since he's been busy shooting for Spin recently.

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Check out Luke's blog here for a behind the scenes look at the video and more on what he's up to.