Music News

For Mold Times' Sake

Page 3 of 3

The spirited singer might be dismayed to learn that the real "gods" behind the song's resurrection are merely a handful of Top 40 program directors trying to flex some of their own hit-picking muscle on a nationwide scale. "It's kinda neat to see these records we pick out of thin air being regenerated," admits Todd Fisher, delighted over news that Polydor plans to re-release the single. "In a way, we're kinda getting off on it. And when you do something like this--bring a record back from the dead--your station gets a reputation in the industry as a free thinker."

In the end, given Fisher's analysis, Mardones seems to have become little more than a playing piece in the popular new radio game of bringing back forgotten songs as heavy-rotation "currents." It could have just as easily been Rupert Holmes.

But Benny Mardones is too all-fired up on life right now even to consider such a cynical explanation. "Somebody's doing something, man," he booms in a voice exuding the full measure of his renewed vigor. "I owe somebody something. I just don't know who to thank!

KEEP PHOENIX NEW TIMES FREE... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Jimmy Magahern
Contact: Jimmy Magahern