Celebrity: Diplo (Above)
Brand: Amnesty International
For the benefit of human decency, Diplo is being paid to wear a shirt. Any shirt.
Celebrity: Gwyneth Paltrow
Brand: Ugg Boots
Pay: $15,000, plus the opportunity to design a new line of Earth-friendly, compost-lined Uggs.
Fresh from her break-up with Chris Martin, Paltrow, seeking to re-prove her hipness, has been spotted on the festival grounds wearing Uggs that go up to her armpits, while talking about drape design with Prince.
Celebrity: Wolf Blitzer
Brand: Greyhound Bus Lines
Pay: A free bus ride to the festival
Courtesy of the only brand going that's hotter than Blitzer himself, the CNN anchor will be arriving in style. Unfortunately, coming from Washington D.C., the bus makes stops in Baltimore, Tallahassee, Indianapolis, Missoula, Austin, Omaha, Lawrence, Seattle, Santa Fe and Anchorage, before finally arriving in Palm Desert, at which point Blitzer will be forced to walk the final 10 miles to the Coachella grounds. He is not expected to arrive in time for weekend two. He also will receive a Greyhound t-shirt.