Local Wire

Hot Rock Supa Joint Launches an Indiegogo to Buy a Super Bowl Commercial (No, Seriously)

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"I watched the ads during the game this year: Beer, car, beer, alcohol, car insurance . . . boring. Four mil is the going rate for this year's ads. That be like $130,000 a second for a fucking ad, stupid. I could care less about the game in all reality, but the fact that the two states to legalize weed are the ones playing in the game is hella funny to me," says Hot Rock. "It be like God sayin' that weed is cool and he be throwin' that fact right in our fuckin' faces."

As laughable a prospect as it may seem, the rapper says the crowdfunding project (which launched earlier this month and is still in its infancy) is no joke. Nor is it a byproduct of too much THC.

If successfully funded, Hot Rock fully intends to have a Supa Joint commercial airing during Super Bowl XLIX, which just so happens to be happening right here in the Valley, specifically at University of Phoenix Stadium in Glendale. "Since SupaBowl 2015 is like totally in my backyard, why the fuck not, right?" he says.

However, the project is more than just a chance for Supa Joint to see himself on television. The rapper says it's also a chance to make something more organic for one of America's most corporate events.

"This is off the cuff, yo. I always be like 'Supa Bowl, yo!' Like the biggest bowl a weed ever! That shit cracks me up homie. I just wanna see someone outside the corporate bullshit conglomeration do something out in the open. I wanna see people take back the airwaves," Supa Joint says. "It's time we all look around, and realize the corporations ain't doing anything for the masses, and the masses gotta start taking back what be ours and shit."

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Jeff Moses
Contact: Jeff Moses