Concerts

How New Kids on the Block Became Totally Unavoidable (Without the Internet!)

Page 2 of 2

New Kids On the Block's 1-900 Number, 1989 Brought to you by Info-tainment Inc. (so, you know, it's both informative and entertaining), the New Kids on the Block first tapped into their market of obsessive fans by offering a 1-900 number that promised both their day-to-day goings on and biggest secrets. This was highly classified information, so naturally it would cost a hefty $2 for the first minute and 45 cents each additional minute.

Thanks to technology, you can now get just about the same information from Jordan Knight's Twitter absolutely free. The Kids had their hotline for quite a while, with later commercials promising to love callers forever. Silly as it may seem, the Kids do get props for giving a portion of the proceeds to United Cerebral Palsy.

Step by Step Album Promo, 1990 Plenty of artists have had promo clips or EPKs made to promote their upcoming albums, but for New Kids' Step by Step, the boys were left to narrate and explain their latest pieces all by themselves.

Listen in as Donnie describes the album's title as "a name that makes sense" and "sort of an accurate name" and Joey pontificates the addition of "classical classic music like violins" to the group's repertoire.

New Kids on the Block: No More Games Pay-Per-View, 1990 Of course, by 1990 there was no shortage of ways to give the New Kids money. The group was at such a point in popularity that they could sustain their own pay-per-view special.

Fortunately for us, YouTube user Paivikil was kind enough to not only upload the entire No More Game pay-per-view special, but include the 30-minute pre-show where Donnie Wahlberg is trusted with live-hosting a series of clips to finally convince those of us on the fence to order the concert. Thousands of pre-teen girls (and apparently two boys) can't be wrong!

KEEP PHOENIX NEW TIMES FREE... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Phoenix New Times