Mos Def Becomes First Artist To Take Dumb "Music Tee" Idea Seriously

When I first got a press release about The Original Music Tee (not to be confused with The Original Music Shirt), a shirt that has a record's album art on the front, track list on the back, and comes with a code for downloading the album, I thought, "What a weird idea, I wonder if any reputable artist will ever sign off on that?"

Mos Def came through: His new record, The Ecstatic, will be available in this gimmicky "format" later this summer. As Idolator points out, the first one in the series sells for $60, though this one is a more modest $39. Oof. Who says record companies "don't get it."

The album art, below, seems pretty lame for a t-shirt, any way you slice it. Oh, and here's a little taste of what the record will sound like.


KEEP PHOENIX NEW TIMES FREE... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we'd like to keep it that way. With local media under siege, it's more important than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" program, allowing us to keep offering readers access to our incisive coverage of local news, food and culture with no paywalls.
Martin Cizmar
Contact: Martin Cizmar