Music News

My103.9 Now On the Air

When the news broke that X103.9 would be "shifting formats from alternative rock to a "by Gen-X, for Gen-X playlist," the natural question was, "Will any of the X103.9 DJs be staying on in the transition?"

My103.9 launched today, and the site's website, My Phoenix Radio, has an answer, in the MyInfo section:

Who will we hear on the station?

For a while, outside of Dave Pratt Live in the mornings, the only voices you will hear are YOURS. My 103.9 will be sharing stories, your memories, your conections... So the true voice of My 103.9 is you.

So, Pratt, and you.

In a press release, The Riveria Broadcasting, which owns Power 98.3 (KKFR-FM), Latino Vibe 95.1 (KVIB-FM), and My103.9 (KEXX-FM) states:

Phoenix, AZ., January 9, 2012 - Riviera Broadcasting proudly announces the new hit radio station My103.9, launching in the Phoenix market on Thursday, January 12th. A first of its kind, My103.9 will be a station created primarily through listener input, and will be uniquely designed to connect with the Gen X audience...

Focusing on the music Gen X loves and wants to hear, My103.9 will be more than just a radio station: it will be an engaging and inclusive community where much of the on-air music and content will be designed through the feedback, requests, and desires of the Phoenix listening audience. Keeping up with their varied and savvy communication styles, My103.9 will invite listeners to stay in constant touch through call-in's, text messaging, and by participating in the station's active social network and online community...

While audience feedback will direct a large portion of the musical content, core artists heard on My103.9 will include U2, The Police, Blondie, Aerosmith, Bon Jovi, The Eagles, John Cougar Mellencamp, The Pretenders, Bruce Springsteen, Van Halen, and many others.

Read the entire thing at Dave Pratt Live.

Meanwhile, over the X103.9 Facebook (no telling how long that's going to stay up), fans have been pretty vocal in their distaste for the format change. Some have even started an online campaign to ask Valley punk band Authority Zero to headline Save X103.9 Fest and Vision Productions Fest (via traditional methods of campaigning, of course: "...comment, wall post, e-mail, stalk, or send smoke signals to Authority Zero"), on Saturday, April 21. The event is not featured on the Nile's show calendar.

So there you are. I guess, theoretically, if everyone in the Valley really, really wanted to hear what X103.9 played, you could jam the "Submit My Playlist" box with requests for songs from the old format.

I mean, seriously, where do you have to go to listen to some Offspring in this town?

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Jason P. Woodbury is a music and pop-culture writer based in Phoenix. He is a regular contributor to the music blog Aquarium Drunkard and co-host of the Transmissions podcast.