| Sports |

Arizona State University and Nike Unveil New-Look Sun Devils; Sparky Gets Demoted

ASU's new logo and typeface
Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Phoenix and help keep the future of New Times free.

​Fear the fork -- Arizona State University's longtime devlish mascot, Sparky, is taking the backseat to a pitchfork as A-State's logo, just one change in a series of new athletic looks unveiled by the school today.


The redesign of ASU's athletic look includes adding copper and black to the color palette in addition to the longtime standbys maroon and gold, a new font titled "Sun Devil Bold" that has the tines of a pitchfork at the ends of letters, as well as the redesigned pitchfork logo.

Representatives from Nike and ASU introduced new uniforms for several of the athletic teams, donned on stage by University athletes.

Cornerback Omar Bolden, center Garth Gerhart, and wide receiver Gerell Robinson introduced the new uniforms -- wearing white, black, and maroon, respectively -- before ASU football legends Ron Pritchard and Jeff Van Raaphorst brought out the new helmets -- yellow and matte black.

Sparky is replaced by the new pitchfork logo on both helmets, but he does remain unchanged -- goofy grin and all.

Basketball guard Trent Lockett introduced the black uniform for men's hoops, which remains fairly similar to the uniforms of old.

Apparently football coach Dennis Erickson didn't get a makeover, but the new-look Devils are still trying to post their first winning season since 2007.

Check out all the uniforms and logo combinations here.

Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Phoenix.


Join the New Times community and help support independent local journalism in Phoenix.