The female figure will not be the foundation of the marketing campaign for Scottsdale-based Go Daddy.
The company actually put out a press release stating that its commercials during the next Super Bowl will not contain "risqué innuendo."
This coming from the company that most of the country probably knows only for its use of women wearing tight-fitting clothes in Super Bowl commercials.
However, considering the fact that the company's celebrity spokeswoman, Danica Patrick, is one of the most famous women in the country, it looks like the company's about to try out that whole female empowerment thing.
Part of the new ad campaign is centered on Patrick, and part of it is supposed to be inspiring to small-business owners.
So, are you going to miss Go Daddy's old ads? Do you approve of the switch?
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Follow Matthew Hendley on Twitter at @MatthewHendley.