The female figure will not be the foundation of the marketing campaign for Scottsdale-based Go Daddy.
The company actually put out a press release stating that its commercials during the next Super Bowl will not contain "risqué innuendo."
This coming from the company that most of the country probably knows only for its use of women wearing tight-fitting clothes in Super Bowl commercials.
However, considering the fact that the company's celebrity spokeswoman, Danica Patrick, is one of the most famous women in the country, it looks like the company's about to try out that whole female empowerment thing.
Part of the new ad campaign is centered on Patrick, and part of it is supposed to be inspiring to small-business owners.
So, are you going to miss Go Daddy's old ads? Do you approve of the switch?
Cast your vote below:
Send feedback and tips to the author.
Follow Matthew Hendley on Twitter at @MatthewHendley.
Keep Phoenix New Times Free... Since we started Phoenix New Times, it has been defined as the free, independent voice of Phoenix, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Phoenix with no paywalls.