Longform

Magic's Kingdom: Phoenix Rapper MC Magic's Lucrative Brand

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He'd rather not disclose how many zeroes are on his average check or the level of his bank account, but he estimates that his brand is worth at least a million dollars.

Magic says, "I'm a low-key kind of guy. Every jock at the station has to work remotely sometimes. Whether they're hosting at the Pink Rhino, this nightclub, or that nightclub, I don't. If I did, it would send a different message about me.

"Maybe if one of my songs was to get to the next level — then we could probably play with that. But I don't aspire to be P. Diddy. I aspire to be MC Magic, and to inspire the people who've been following me."

MC Magic will keep chasing international fame. But his fans — 400,000 between Twitter and Facebook — can rest assured that however far he ventures into pop realms, he'll always come back to that one common thread.

After all, he reminds us again, "Love is the reason you were born, bro. Love is relevant forever."

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Anthony Sandoval
Contact: Anthony Sandoval