Thanks to an "unfortunate incident" involving Harkins Theatres owner Dan Harkins, his dog, his car, and this typical white-hot Valley summer, moviegoers at certain Harkins theaters must now sit through simplistic PETA public-service announcements before films.
PETA announced today that following the incident, in which Harkins was cited by Scottsdale police for leaving his dog in his car, it has partnered with the Valley movie theater mogul to have a PSA titled "Too Hot for Spot" shown at several Valley theaters.
"This story could have had a tragic ending, but Dan Harkins is turning a serious incident into an opportunity to educate the local community," says PETA Executive Vice President Tracy Reiman."The rule is simple: When the weather turns warm, never leave your dog in the car."
The whole thing started when
The PSA is running at six Harkins outlets, so if you're in the mood for Dog-Ownership 101, compliments of PETA, head to Arrowhead Fountains 18 in Peoria, Gateway Pavilions 18 in Avondale, North Valley 16 in Phoenix, Shea 14 in Scottsdale, Superstition Springs 25 in Mesa, and Arizona Mills 25 in Tempe.
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We're wondering if Harkins Theatres will continue to serve hot dogs (badop-ching!).