Maple & Ash Group Will Open a Second Restaurant, This One at Scottsdale Quarter

What If Syndicate will open Etta at the Scottsdale Quarter later this year.

May 6, 2021

The third Etta is coming to Scottsdale. What If Syndicate

[
        {
          "name": "Air - MediumRectangle - Inline Content - Mobile Display Size",
          "component": "18478561",
          "insertPoint": "2",
          "requiredCountToDisplay": "2"
        },{
          "name": "Editor Picks",
          "component": "16759093",
          "insertPoint": "4",
          "requiredCountToDisplay": "1"
        },{
          "name": "Inline Links",
          "component": "17980324",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Air - MediumRectangle - Combo - Inline Content",
          "component": "16759092",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Inline Links",
          "component": "17980324",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 24
        },{
          "name": "Air - Leaderboard Tower - Combo - Inline Content",
          "component": "16759094",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 24
        }
      ]

In September 2019, the folks behind Chicago's opulent modern steakhouse Maple & Ash opened a Scottsdale outpost near the Scottsdale Waterfront. Come fall 2021, the same crew (aka the hospitality group What If Syndicate) will unveil a new spot at Scottsdale Quarter. It's called Etta.

A neighborhood-style restaurant offering wood-fired dishes and drinks, Etta will be overseen by the two-time Michelin-starred chef Danny Grant. Two locations already exist in the Chicago area, with additional locations coming to Texas and Florida.

The 8,000-square-foot eatery will open in the former BRIO spot at 15301 North Scottsdale Road in Scottsdale. The menu — New American and contemporary with an Italian bent — will offer wood-fired pizzas, focaccia, house-made pastas, seafood, and salads. There will be an outdoor patio, but inside, multiple plants, trees, and a vine-wrapped trellis will create a garden-like atmosphere.

“We are thrilled to expand our restaurant portfolio in the Scottsdale market as we’ve been incredibly happy with how Maple & Ash has been received by the community at large,” David Pisor, managing partner of What If Syndicate, says in a press release. “We are truly impressed with the vision behind Scottsdale Quarter and value our partnership with Washington Prime [the retail group behind Scottsdale Quarter].”

For more information, see the Etta website.

Editor’s note: This article was updated from its original version.

Become A Member

BEFORE YOU GO...
Can you help us continue to share our stories? Since the beginning, Phoenix New Times has been defined as the free, independent voice of Phoenix — and we'd like to keep it that way. Our members allow us to continue offering readers access to our incisive coverage of local news, food, and culture with no paywalls.

Lauren Cusimano was the Phoenix New Times food editor from 2018 to 2021. Joys include eating wings, riding bikes, knowing everyone at the bar, talking too much about The Simpsons, and falling asleep while reading.