Meet the New Owner of Frances Boutique

Lynn Trimble
The Frances boutique near Central and Camelback has a new owner.

Just four months after announcing her plans to retire, Georganne Bryant, owner of the Phoenix boutique Frances, has sold the shop to Jade Noble, a former employee.

“I am moving on with the next chapter of my life,” Bryant explained in an Instagram post on Thursday, July 29. “The good news is that Frances will carry on and you will find in Jade Noble a younger version of me with her own spicy sense of humor and a great eye for style and fashion.”

Noble was a bartender at Gracie’s Tax Bar before becoming a co-owner of Linger Longer Lounge in 2019. She’s also previously launched her own vintage business called Vixen Valley and worked in fashion retail.

She'll be running the business with her boyfriend and business partner, Emmanuel "Manny" Tripodis, who says this is his first foray into retail. "He's really the numbers guy," Noble says of Tripodis, who brings years of experience in the bar industry. Tripodis is the former owner of The Rogue Bar in south Scottsdale, which closed in 2019. Noble plans to keep the current staff at Frances, so regular shoppers will still see plenty of familiar faces as they browse the vintage-inspired clothing, housewares, jewelry, and baby goods.

The shop is located just off Camelback Road and Central Avenue, next to Stinkweeds Record Store. Stinkweeds owner Kimber Lanning, who founded Local First Arizona, has bought the Frances space, which means Noble didn’t have to purchase the property in order to buy the business. Instead, she has a five-year lease with an option to extend the lease for an additional five years.

"We're talking with Kimber about doing some fun stuff together, like having music on the weekends," Noble says. "Both Kimber and Georganne have been such an inspiration."

Bryant launched Frances, named after her grandmother, in 2006 after deciding she wanted to open a shop in her own neighborhood so people would have options other than large commercial shopping centers.

That same year, Bryant founded the Crafeteria holiday market that features local merchants selling their wares in the Frances parking lot. Bryant nixed last year’s event due the pandemic, but Noble says she's planning to bring it back this year, assuming there aren't more COVID-19 shutdowns. "We'll probably put out a call for artists in another month or so," she says. "If we couldn't hold it, we'd do pop-ups instead."

Noble says the official change in ownership took place on July 29, following about 100 days of working through details like getting a loan and learning more about buying merchandise for the store. "I'm planning to bring in more clothing and some new jewelry brands," Noble says. "People will probably start seeing the new items in a couple of months."

click to enlarge Recalling a bit of Frances time in 2019. - LYNN TRIMBLE
Recalling a bit of Frances time in 2019.
Lynn Trimble
Noble wasn't the only one who dreamed of making Frances her own. Dozens of people expressed interest in the shop after Bryant announced via social media her plans to retire. "I got 40 inquiries and ended up with eight offers," she recalls. “In the end, I wasn’t just interested in selling it; I wanted someone with a real commitment to the community.”

Bryant says she’s ready to spend more time with family and enjoy leisure pursuits from reading to travel. Family includes daughter Aidy Bryant, a cast member with Saturday Night Live, who attended Xavier College Preparatory with Noble. That's how Noble first learned about Frances, where she used to shop as a teen.

Now that the sale is official, Bryant is looking forward to spending time on other pursuits.

“I feel like I’ve really neglected my friends and my family for the last 15 years,” Bryant says of devoting so much time to the shop. “Especially after the last two years and COVID-19, I just want to reconnect with them, and even with myself.”

Moving forward, Bryant says she's eager to support Noble any way she can. “People always want things to stay the same," she says, "but I’m excited to see how Jade puts her own stamp on Frances."