Guilty Pleasures

Tasting Dunkin' Donuts' New Donut Breakfast Sandwich

The Guilty Pleasure (loosely speaking): Donut Breakfast Sandwich Where to Get It: Dunkin' Donuts, locations Valleywide Price: $3.50 (Give or take, depending on location) What it Really Costs: Oh, where to begin...

Quick-service chains are on to writers like me. There's an easy way to garner media buzz: Take items you already have in stock, and combine them in unexpected ways. Almost overnight, your new creation is the talk of the blogosphere. This week, the crazy item in question comes from Dunkin' Donuts. Dunkin' has managed to break new ground in the lucrative breakfast market by offering a breakfast sandwich nobody saw coming, but in hindsight is patently obvious. Their new offering is... wait for it... the Donut Breakfast Sandwich.

See Also: Two New Turbo Breakfasts: McDonald's Egg White Delight, and Carl's Jr. Biscuit Sandwiches Wendy's New Frosty Waffle Cone: What the Hell Were They Thinking?

Take an egg and some bacon, and slap it in the middle of a halved glazed donut. Voilà, you have yourself a Donut Breakfast Sandwich. You almost have to wonder why they didn't rush it to the menu ten years ago when McDonald's introduced McGriddles sandwiches. (Side notes: 1: They didn't because they hadn't expanded the menu yet, and 2: Good god, it's been ten years since the introduction of McGriddles?!) Dunkin' did regional testing on the DBS last year, and recently rolled it out to the entire country.