First Taste

How Do You Roll? Is Like a Date You Know Will Never Work Out, But You Give It a Shot Anyway.

When a new spot opens in town, we can't wait to check it out -- and let you know our initial impressions, share a few photos, and dish about some menu items. First Taste, as the name implies, is not a full-blown review, but instead a peek inside restaurants that have just opened, sampling a few items, and satisfying curiosities (yours and ours).

Restaurant: How Do You Roll? Location: 1515 North 7th Avenue Open: Almost a month. Eats: Fast-casual sushi. Price Point: About $8 to $10 per person

A fast-casual sushi chain in the Valley? It's true. And like a date you know will most likely never work out, you're curious enough to go along with it anyway.

Founded in 2008 in Austin by brothers Yuen and Peter Yung, How Do You Roll? allows customers to follow a line, Subway-style, and build their own sushi rolls from an array of traditional and non-traditional ingredients.

Last month, the chain opened its first two restaurants in Arizona. In addition to a Tucson location, the custom sushi shop also has a home in Phoenix at the rebuilt corner of Seventh Avenue and McDowell Road (in the former Historic Antique Mall) alongside neighbors such as Five Guys, Jersey Mike's Subs, and Chipotle Mexican Grill.

And if you think sushi can't get any more Americanized than it already is, read on.