What's the Big Deal Over Ross Simon's Bitter & Twisted Cocktail Parlour?

It seems the past week in Phoenix craft cocktailing has been consumed with word of Ross Simon's new bar, Bitter & Twisted. We don't see that changing anytime soon, either. The venture, largely a labor of love and determination, is about 10 years in the making. The cocktail menu is literally a book that is available for purchase. It can be overwhelming at first, but maybe this place is exactly what Phoenix needs.