4th Annual Phoenix Tequila Fest in Downtown Phoenix This Weekend Because Tequila, Holidays

Some might say "Merry Christmas," others say "Feliz Navidad," and still others simply say "Happy holidays," but whatever you call this time of year, there's only one word for the drinking event whose timing (thankfully) corresponds with the hectic season: tequila.

See also: Best Tequila 2012 - 3 Amigos Tequila and Best Tequila Selection 2012 - Canteen Modern Tequila Bar

From 1 to 6 p.m. Saturday and Sunday, December 15 and 16, at the US Airways Center in downtown Phoenix, lovers of the Mexican agave-based liquor will be treated to all-day samplings of food and drink, as well as live entertainment (planned or otherwise) at the 4th Annual Phoenix Tequila Fest.

Here's what's eventgoers can expect at this year's tequila get-together.

Like past festivals, expect tequila, and lots of it. Over 100 different tequila varietals will be available from major labels to boutique distilleries. And they're the real deal, too: 100 percent Blue Agave and grown in Jalisco, the tequila-making region of Mexico. Tequila enthusiasts can sip samples of añejos, reposados, and blancos as well as organics, infusions, and flavored tequilas -- as much as they'd like -- during the event.

Plus, there's hand-crafted margaritas and complimentary Mexican eats from places like America's Taco Shop, Los Reyes de la Torta, and Sandbar Mexican Grill.

In addition to live music and strolling mariachi bands, this year's event will feature entertainment such as a margarita challenge (last year's honors went to Richie Moe of Citizen Public House in Scottsdale) and a jalapeño, serrano, and habanero chili pepper eating contest,

Tickets to the 4th Annual Phoenix Tequila Fest are $45 and include all tequila sampling and food tastings, entertainment, and access to exhibits and vendor booths. Tickets are on sale now at all Ticketmaster locations, charge by phone at 800-745-3000 and the US Airways Center box office. Must be 21 and older to attend. All attendees must show proof of age for admittance.

For more information, go to the Phoenix Tequila Fest website.

Follow Chow Bella on Facebook and Twitter and Pinterest.