Chef News

MJ Coe Dishes on His Love of Wonder Bread and Baking to the Willy Wonka Soundtrack

This is part two of our interview with MJ Coe, the bread and butter behind MJ Bread and creative genius behind the wood-fired creations at Federal Pizza. To find out the weirdest thing that MJ ate (or rather, couldn't eat) and where his hatred of Cupcake Wars stems from, check out part one of the interview.

See Also: Tastemakers 2012- 97: MJ Coe

What are the hours for a baker who's also a small-business owner?

It's a blatant disregard for sleep. There have been nights where I get a call at 2 a.m. because our mixer isn't working and I have no idea how to do electrical work. Electrical scares the Hell out of me but it needs to be fixed. So you look at the puzzle, find a solution, and fix it.

And what's the biggest challenge (besides operating on no sleep)? I think the big battle you face as a small business owner is you're either an artist or an entrepreneur. It's a constant back and forth. The business side is something you always have to learn. And I don't care who the person is, you can't wear both caps. If you try to juggle both at the same time, one side always suffers. especially when you grow with multiple locations