Steve Wiley: What to Do When Your Kids Become Corporate Branding Machines

Steve Wiley is Jackalope Ranch's Parent Hood. He's a slightly unorthodox father of five who will weigh in weekly with his mildly rebellious views and observations. If you'd like to see how he came to write this column, watch the intro video. This week, he expresses frustration with his children being corporate branding machines

Help. My kids are corporate shills. It's making me crazy.

If you know me from my old days in the indie record store business, then you know I'm pretty feisty about supporting independent businesses (among other things). My store was a charter member of Local First Arizona. We were proud members of The Coalition of Independent Music Stores. I've called out sell-out artists like U2, Bob Dylan, and The Eagles. I've harassed every major record label on Earth. I've even openly challenged my own peer group. All in the name of maintaining independence and/or supporting the indies that do.

So don't think for one minute my darling children haven't heard plenty on the importance of shopping local. But so far I'm losing the war. I'm getting my ass kicked by shoe companies. I'm being invaded by corporate entertainment hacks. I'm watching my kids cozy up with one sleazy giant after another.

What's an indie dad to do?

See also - - Parent Hood: Discussing Your Rowdy Past with Your Kids and a Punk Legend - - Parent Hood: Don't Be Scared of the Future, Kid.