Whoever says "love is blind" obviously isn't shelling out cash for OKCupid's new premium option. The online match site just announced it will be making a profit off of users' aesthetic priorities by launching a new filter feature -- or rather, feature filter.
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The upgrade now allows singles (and those claiming to be singles) the option to ween out the the men and women they find least attractive, in other words, ugos, fatties, and a fair amount of butterfaces.
Perhaps recognizing how shallow this new setting is, OKCupid has created playful assortment of body type rankings including "thin," "average," "used up," and "jacked" (we're still not sure if that last one is a good thing or a bad thing).
While OKCupid is currently a free dating and social networking site, the appearance filter will cost members a monthly rate of $4.95. However, it'll still be one of the cheapest online dating sites.