Concerts

How New Kids on the Block Became Totally Unavoidable (Without the Internet!)


by Chaz Kangas

Everybody's favorite boy band template New Kids on the Block have been taking the stage all summer for their tour with 98 Degrees and Boyz II Men. (They're coming to Jobing.com Arena on Sunday, July 14.) While most of our New Kids memories could be attributed to them having "The Right Stuff" on stage and in the recording studio, it's seldom mentioned how the boys really innovated pop culture ubiquity.

Before Twitter, Facebook, and the Internet as a whole let us know what our favorite artists were doing at every hour of the day, NKOTB flooded the market in the early '90s with home video VHS tapes, pay-per-views, cartoons, and hotlines that allowed fans to hear something new about the boys at every waking moment.

Let's take a look back at how the New Kids used to satisfy those of us with an insatiable desire to hang tough!