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What's The Best Way to Promote My Band?

Are you a musician? Is your group having issues? Critic Jessica Hopper has played in and managed bands, toured internationally, booked shows, produced records, worked as a publicist, and is the author of The Girls' Guide to Rocking, a how-to for teen ladies. She is here to help you stop doing it wrong. Send your problems to her; confidentiality is assured, unless you want to use your drama as a ticket to Internet microfame.

Dear Fan, We're having a really hard time finding an audience. We have a solid album, and no one has heard it. We play an absolutely killer live show and we can't get enough people to come and see us play. The people that do make it to our shows always have a great time and we get a lot of good feedback. We've started to solve the problem by doing showcases, where eight bands play, and this tends to draw a larger crowd, but we are READY to move on and do great things. I admit I am clueless at marketing, at generating interest, even the basic aspects of talking to people about my music. I know there's no magic formula, but I'd really appreciate any tips or advice you could give about what I could work on. We are genuinely talented and we keep making progress, I just feel we are capable of so much more. Sincerely, Us