Jay-Z's Magna Carta Holy Grail is--well, I haven't listened to it yet. (iPhone 3GS users are actually barred from owning it until they upgrade to a newer device.) This isn't a review of the album, except to say that I think "BBC," with its bizarre, layered production and conciliatory Nas verse, is really great. This is a review of his self-consciously forward-thinking marketing campaign, from its Samsung Galaxy S4 integration to its weird attempts to gamify itself.
And its marketing campaign is gross. Have you ever wondered what it would look like if one of America's most respected pop artists used every single trick that turned Facebook into a user-hostile minefield of automated invitations to play Bejeweled knock-offs?
You probably haven't, but here it is.