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Phoenix Fashion Week: In Review

If you made it out to Scottsdale and followed the "Fasionistas, This Way!" signs through the Talking Stick Resort and Casino and down the elevator, you probably found yourself at the glitzed out, seventh annual Phoenix Fashion Week(end).The three-day fashion celebration featured the work of 24 established designers, 10 emerging, and 106 accessory...
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If you made it out to Scottsdale and followed the "Fasionistas, This Way!" signs through the Talking Stick Resort and Casino and down the elevator, you probably found yourself at the glitzed out, seventh annual Phoenix Fashion Week(end).


The three-day fashion celebration featured the work of 24 established designers, 10 emerging, and 106 accessory designers all walked by local emerging models. The atmosphere was cool (though still not actually in Phoenix) and the music was loud. 

After ironing out a few technical errors on Thursday night, the weekend was packed with local fashion fiends, retailers, buyers, and ladies who managed to drag their dates through the casino, past the Yankees game on all hundreds of screens, and into a chair, runway-side. 

We checked out all three nights, took a few fashionable notes and a ton of photos. Check out our rundown after the jump ... 

Thursday:

​Thursday night kicked off with a short intro by Fashion Week president Brian Hill, followed by short videos by established designers Velvet Boutique, Te' Boutique, Bilby and Moss, Original Retro Brand, and Veronica Brett.

Velvet Boutique's collection featured casual dresses, cropped jackets and plenty of animal print (though some of which were not-surprisingly doused with sequins). And Te' Boutique took to the runway with classic trench coat dresses, printed silk headscarves and an eye-catching evening wear.

Bilby and Moss walked next with (very) casual wear that everyone else in the outdoor venue wished they could be in. Sweats, wrap sweaters, and no shoes on any of the models was a refreshing, though unconventional take on the pajama runway.

LA-Based Original Retro Brand was introduced with an extensive montage of photos that felt more like a college scrapbook than any kind of runway intro. 

The sentiment was carried through the show, which looked like an average, emblem-heavy T-shirt day on ASU's Palm Walk. The most interesting part of the show was the model interaction.

Veronica Brett was the last established designer on Thursday night. She showcased her newest swimwear line with practical coveralls -- needed by most of the models who were stuck in not-so-flattering neon colors.

Emerging designers included Deeds of Love, whose T-shirts (yes, more T-shirts) and denim were covered in hearts and Minnesota-based Dejamone, whose collection was definitely took the most risks and created a very interesting line of denim wear. 

Note, Dejamone, please get rid of the gold shirt that almost made the most attractive of the models look like Vanilla Ice.

Phoenix-based Sebastien Millon closed out the show with his collection of characterized Tees. The artist is most known for his sense of biting humor and cute characters, which were often hard to read as models casually walked down the runway.

Millon was one of the most interesting choices of Fashion Week organizers, if only because his work is clearly arts based and sandwiched between fashion designers whose designs would be held to a different standard (i.e. material fabrication, stitching, etc.).

Overall, the night was energetic and concluded on the resort's lounge (you can check out all of the photos here) with high fashion and club anthem promises for Friday. Read on after the jump ... 

Friday

Phoenix Fashion Week continued its celebration of all things fashion on Friday night at Talking Stick Resort. The evening focused on trendy apparel created by local and national artists. Established and emerging designers showcased their latest lines. 



A Bright and vibrant retro beach look from St. Louis. Bluebird Denim's show was a technicolor time traveling trip back to a 50s Disney beach party

: white jeans, cropped tees, and high-waisted shorts. Color-wise it echoed some of Hale's coloring tendencies with gentle blues and greens. Bright pink overalls were an upsetting sight, but wide-leg sailor pants in denim were a well-tailored surprise.

INDI
presented itself as a line of travel clothing for gals on the go, with adjustable lengths. The Tucson-based label showed off gorgeous knitwear, but lost me with some of the zipper placement which didn't always seem functional let alone fashionable. 

​After almost half an hour of seating and waiting, the emerging Established Designer Show featured the fashions of Stop Staring, Joy Li, Mariska and Michelle Jonas.

Organizers also presented the Outstanding Brand Award before the first intermission to Los Angeles-based Blaque Label (their designs have been featured in Life & Style and OK! Magazine, as well as on Rihanna and the Kardashians). 


Stop Staring opened the night with Modern takes of classic styles of the '40s and '50s. The aesthetic was very Dita Von Teese and got a positive response from the crowd.

The rest of the collections featured spring dresses, cocktail wear, gowns, and high-fashion bohemian wear and swimwear. 


One of the highlights was less inspired by the fashion than the music, with several attendees audibly singing along to Cher's "If I Could Turn Back Time" during the Mariska show.

The collections were attractive and well made, and the added touches of furs and leather kept things interesting. 


Post-show, attendees were treated to a 10-minute intermission. It was clear that most ran to the bar to refill their drinks, since the crowd seemed much livelier during the Emerging Designer show.

Hourglass Apparel, Joli Richard, Jones Select, and Sylvia Bours were four of the remaining designers to compete for the Emerging Designer Award. 


​The collections ranged from urban glam (Hourglass) to dapper menswear (Jones Select).

The Jones Select show brought the most energy of the crowd, with female attendees audibly cheering louder than before for the male models. 


Sylvia Bours collection garnered even more cheers from the crowd, with Marie Antoinette-inspired couture and styling.

All in all, the show offered a wide variety of aesthetics sure to satisfy fashionistas from all walks of life.


See a full slideshow of Saturday here and stay tuned to Jackalope Ranch for more Design Week coverage ... 


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