Even before reggaeton became all the rage in the Valley, Club 95 was playing hot tracks by reggaeton artists like Daddy Yankee, Don Omar, and Ivy Queen. The station also sponsored various reggaeton nights around the Valley, adding even more muscle to the growing music scene. Club 95's DJs also spin Mexican regional and Spanish pop, but in the past year, the format has become more reggaeton. The "Latino Vibe" is still there, though, and the Phoenix flavor comes through in the Spanglish that saturates the frequency. Club 95 DJs like Mikey Fuentes, Jose El Cubanito, Diamond Boy Luis, and the stunning Jackie Morales are local celebrities in the Latino world, showing up at different station events and promotions, and fielding on-air phone calls from listeners and fans. So despite the fact that Club 95 plays very little (if any) mariachi and accordion music, the station is clearly a bridge between cultures in the Valley, and hands down the most popular station among the young, hip Latino/Latina crowd.