Joe and Myrah Aiello opened their counter-service pizza joint next to their Italian deli in April, and the cheery little spot landed on the go-to list of North Phoenix residents in a hurry. Serving up New York-style (thin with a crispy crust) or Sicilian-style (thick with a bread-y crust) creations for eat-in or to-go and using top-notch ingredients like tangy, housemade red sauce, high-grade mozzarella cheese, and imported pepperoni, pizza fans can order up their favorites by the slice or the whole pie. Starting with a stellar crust that's crispy on the outside and chewy on the inside, don't miss favorites like the Nana (with tantalizing sweet plum tomatoes, chunks of roasted garlic, and basil) and a luscious and creamy spinach alfredo. For those who want to watch the pizza magic happen, stand at the counter area and watch one of Isa's gregarious pizza chefs do some serious dough tossing.