Music writers get an exorbitant amount of emails about cleverly named, small, independent bands, filled with hyperbolic reasons explaining why the group's album should be the next thing they listen to. Most publications will regurgitate those releases as clickbait, making their readers wonder if the author even bothered to hear the hard work the band put in. But when publicists sent Nanami Ozone's second album, NO, to inboxes, reviewers actually paid attention. The Phoenix quartet's hybrid of pop, shoegaze, and '90s alternative is too good to ignore. Now, the band are touring the coasts (and Canada) to become the Valley's greatest musical export since AJJ. We're already planning think pieces about the group's success.