Mob Fam Release New Video for "Fresh As Im Izz," Set to Play Rocky Point Cantina Friday

Latino hip-hop brothers Mob Fam were fresh off of signing with local legend MC Magic's music label, Nastyboy Records the last time we caught up with the Phoenix-natives. Javi C., T.S., and S.C., had also just finished wrapping filming for their first music video on the label for the single,...

By Anthony Sandoval

April 11, 2012

[
        {
          "name": "Air - MediumRectangle - Inline Content - Mobile Display Size",
          "component": "18478561",
          "insertPoint": "2",
          "requiredCountToDisplay": "2"
        },{
          "name": "Editor Picks",
          "component": "16759093",
          "insertPoint": "4",
          "requiredCountToDisplay": "1"
        },{
          "name": "Inline Links",
          "component": "17980324",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Air - MediumRectangle - Combo - Inline Content",
          "component": "16759092",
          "insertPoint": "8th",
          "startingPoint": 8,
          "requiredCountToDisplay": "7",
          "maxInsertions": 25
        },{
          "name": "Inline Links",
          "component": "17980324",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 24
        },{
          "name": "Air - Leaderboard Tower - Combo - Inline Content",
          "component": "16759094",
          "insertPoint": "8th",
          "startingPoint": 12,
          "requiredCountToDisplay": "11",
          "maxInsertions": 24
        }
      ]

Latino hip-hop brothers Mob Fam were fresh off of signing with local legend MC Magic's music label, Nastyboy Records the last time we caught up with the Phoenix-natives.

Javi C., T.S., and S.C., had also just finished wrapping filming for their first music video on the label for the single, "Fresh As Im Izz." As promised, the group has been making a strong push on the radio airwaves, particularly during MC Magic's spot on Power 98.3, Magic City Radio.

Earlier this week, the music video for "Fresh As Im Izz" made its world premiere.

The video opens with a spoof on NBC's reality series, America's Got Talent, and Fox's American Idol. Titled Arizona Has Talent, the faux-show mocks the "dawg-man" himself, Randy Jackson and host Randy Seacrest. In the video, he's called Ryan Secret who is, "Strong enough for a man, but made for a woman." A series of competitors flex their chops before the Mob Fam trio strut on stage as the, "Sultans of Swag."

The video, which was produced and directed by AZ Productions' Zeus and Ali Zamani, is currently broadcasting live on the group's Youtube page, but you can also catch it after the jump.

Mob Fam is scheduled to perform Friday, April 13, at Rocky Point Cantina in Tempe.

KEEP NEW TIMES FREE... Since we started New Times, it has been defined as the free, independent voice of Phoenix, and we'd like to keep it that way. Your membership allows us to continue offering readers access to our incisive coverage of local news, food, and culture with no paywalls. You can support us by joining as a member for as little as $1.